About Bodytree

Bodytree is a fast-growing premium wellness and lifestyle brand based in Abu Dhabi. We have built a strong local reputation and a loyal community through brand work, word of mouth, referrals, and partnerships. We are now hiring a Marketing Manager to take that foundation and build on it.

The role in short

This is a role for someone who wants to own a brand, not maintain one. You will set the marketing direction, design the work, and have real influence on how Bodytree grows over the next two to three years.

You will work alongside our in-house content creator and report directly to the Managing Director.

Why this role is worth a serious look

• The brand already works. You are not arriving to fix something broken; you are joining a business with momentum and a community that genuinely cares.

• The scope is wide. Brand positioning, lifecycle and retention, referral, partnerships, creative direction, and AI tooling. You will operate across the full marketing surface rather than run one channel.

• We treat marketing as a strategic function. Real ownership, real budget for the work that moves this category, and a seat at the table when commercial decisions get made.

What you would actually do

• Own the marketing strategy and turn it into quarterly priorities tied to capacity utilisation, retention, lifetime value, and qualified new-customer flow

• Protect and sharpen the brand across every customer touchpoint, from the website to a member email to a partnership campaign

• Design and run lifecycle programmes that matter for a recurring-revenue business: onboarding, retention, win-back, and a referral programme that contributes measurably to new-customer flow

• Build partnerships with hotels, complementary lifestyle brands, events, PR, and influencer relationships. This is one of the strongest growth levers in this category

• Brief and direct our in-house content creator and external partners. You will not produce content yourself, but you will be the strategic and aesthetic mind behind it

• Embed AI into day-to-day marketing operations to make a small team operate at larger scale

What success looks like in your first 12 months

• A documented marketing strategy linked to retention and capacity targets, with monthly visibility into how the work is performing

• A live referral programme contributing measurably to new-customer flow

• A lifecycle and reactivation engine that reduces churn in a way leadership can see in the numbers

• At least one significant partnership activation

• A visibly sharper brand presence

• AI workflows embedded in daily operations

The person we're looking for

Experience

• Three to five years of marketing experience, with time spent in a small in-house team where you owned outcomes rather than supported them

• Background in brand-led environments such as premium hospitality, lifestyle DTC, boutique fitness or wellness, or growth-stage consumer brands

• Real lifecycle, retention, or referral programmes you designed and ran, not just contributed to

Mindset

• Brand first, funnel second

• Instinctively connect marketing activity to revenue, retention, and capacity

• Write briefs that produce strong work without micromanaging the people doing it

• Strong aesthetic judgement that can tell premium from polished

• Patient with brand-building, impatient with sloppy execution

• Prefer hands-on operating environments to corporate ones

Skills

• AI fluency with concrete examples of practical use: Midjourney or Runway for ideation, ChatGPT for copy at scale, Make or Zapier for automation, AI-driven CRM and lifecycle tooling

• Comfortable in Canva, Figma, or Adobe far enough to adapt templates and review work intelligently

• Working knowledge of email and CRM tools (Klaviyo, HubSpot, or similar)

Logistics

• Based in the UAE or willing to relocate to Abu Dhabi

• Comfortable working on-site at our studio

Who this role is not for

• Brand managers from large corporates looking for a more entrepreneurial environment without a genuine hands-on appetite for the small-team reality of it

• Content creators or social media managers whose primary strength is production rather than strategy

• Marketers looking for a pure media-buying or performance role. This one is built around brand, lifecycle, and partnership work

• Anyone whose strongest qualification for a wellness role is enthusiasm for wellness

How to apply

Directly apply via the Bodytree Website. We can't wait to meet you!